[Unique Solution From 10/Pg] United Airlines Flight 3411

Develop a short report, 3 pages, on a crisis a brand suffered through as documented through social media analysis. Discuss what the initial problem was, how the brand reacted, and then how the public reacted to the brand. You should then make suggestions that come from this analysis. What I am looking for is the straight line from research to recommendations. You may use any social measurement tool you can find. 

Some suggestions: 

United Airlines Flight 3411 was overbooked in 2017

Boeing and the 737MAX

Research the timeline and talk about that. as well as the outlines of the crisis and it’s resolution.


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